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Course Curriculum
| Section 01: Welcome - How to Get the Most Out Of This Course | |||
| Learn Business Fundamentals and Create Your Own Business Plan Today! | 00:02:00 | ||
| Quickfire Strategy Quiz How much do you know about your business strategy? | 00:02:00 | ||
| Quickfire Strategy Quiz – My “Answers” | 00:10:00 | ||
| How to get the most from this Course | 00:09:00 | ||
| Using the Course Map Matrix | 00:06:00 | ||
| Guide to the Course Assignments | 00:04:00 | ||
| Download All Course Materials Here | 00:00:00 | ||
| Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan | |||
| Section Introduction: Connecting Business Strategy to the Business Plan | 00:02:00 | ||
| Business Strategy to Business Plan | 00:04:00 | ||
| What do we mean by Business Strategy? | 00:02:00 | ||
| What is a Business Plan? | 00:06:00 | ||
| What do we mean by Corporate Strategy? | 00:07:00 | ||
| Should You Be Creating Shareholder Value? | 00:07:00 | ||
| Introduction to Strategic Management | 00:06:00 | ||
| Section 03: Business Fundamentals: The Value of Strategic Analysis | |||
| Section Introduction: The Value of Strategic Analysis | 00:01:00 | ||
| Strategic Analysis – The First Step | 00:02:00 | ||
| What is Strategic Analysis? | 00:05:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
| Strategic Analysis Frameworks Case Study: Apple | 00:11:00 | ||
| Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know | |||
| Section Introduction: Frameworks and Theories Business Strategists Must Know | 00:02:00 | ||
| Why are these Business Models important? | 00:02:00 | ||
| The Story of the Hedgehog and the Fox | 00:03:00 | ||
| Why are Management Theories Useful in Business Strategy? | 00:09:00 | ||
| SWOT Analysis | 00:05:00 | ||
| Introduction to Michael Porter’s Five Forces Model | 00:06:00 | ||
| Lafley and Martin Five Step Strategy Model | 00:06:00 | ||
| The 5Cs Model | 00:06:00 | ||
| What is PEST or Broad Factors Analysis? | 00:05:00 | ||
| PESTEL Analysis | 00:05:00 | ||
| Ansoff Matrix | 00:07:00 | ||
| Value Chain | 00:05:00 | ||
| Business Model Synthesis | 00:08:00 | ||
| Black Swan Events – Coronavirus | 00:05:00 | ||
| Section 05: Critical Evaluation of Leadership | |||
| Section Introduction: Critical Evaluation of Leadership | 00:01:00 | ||
| Vision and Leadership – Starting at the Top | 00:06:00 | ||
| What Skills Are We Looking For In Management? | 00:07:00 | ||
| What is the Purpose of a Vision Statement? | 00:03:00 | ||
| Section 06: Products and Services and Competitive Advantage | |||
| Section Introduction: Products Services and Competitive Advantage | 00:02:00 | ||
| What do we mean by Products and Services | 00:03:00 | ||
| Why Product Differentiation is Critical | 00:05:00 | ||
| Product Diversification in Business Strategy | 00:06:00 | ||
| How Does Quality Management fit into your Business Strategy? | 00:04:00 | ||
| What do we mean by Competitive Advantage? | 00:06:00 | ||
| Bowman’s Strategic Clock – Strategic Positioning | 00:09:00 | ||
| Products, Services and Technology in the Business Plan | 00:06:00 | ||
| Section 07: Competition - Know Your Enemy | |||
| Section Introduction: Competition – Know Your Enemy | 00:02:00 | ||
| Competitor Analysis | 00:05:00 | ||
| BCG Matrix | 00:06:00 | ||
| Competitors and Competitive Forces | 00:10:00 | ||
| Competitive Intensity | 00:07:00 | ||
| Industry Life Cycle | 00:05:00 | ||
| Competition – Business Plan Tie In | 00:02:00 | ||
| Section 08: External Strategic Analysis - Industry, Markets and Competition | |||
| Section Introduction: Industry, Markets and Competition | 00:02:00 | ||
| What do we mean by External Strategic Analysis | 00:09:00 | ||
| How Does Industry Analysis Help? | 00:05:00 | ||
| Conducting PEST or Broad Factors External Analysis | 00:11:00 | ||
| What are the Business and Funding Life Cycles? | 00:10:00 | ||
| Value Chains: Connecting Companies to their External Environment | 00:08:00 | ||
| Addressing the Total Addressable Market (TAM) | 00:05:00 | ||
| Market Segmentation: Choosing Customers | 00:07:00 | ||
| Bargaining Power of Suppliers | 00:06:00 | ||
| Bargaining Power of Customers/Buyers | 00:06:00 | ||
| Business Plan: Industry, Markets and Competition | 00:04:00 | ||
| Section 09: Internal Strategic Analysis - Operations and Customer Management | |||
| Section Introduction – Operations and Customer Management | 00:02:00 | ||
| What are Business Operations? | 00:03:00 | ||
| Strategic Analysis with the Business Model Canvas | 00:14:00 | ||
| How can Corporate Structure impact Strategy? | 00:07:00 | ||
| Organisational Development | 00:04:00 | ||
| Reviewing the Operations of the Firm | 00:03:00 | ||
| Click and Mortar – Online meets Offline | 00:05:00 | ||
| eCommerce Business Models | 00:06:00 | ||
| Internal Strategic Analysis – Business Plan Tie In | 00:05:00 | ||
| Section 10: Six Minute Strategist SWOT Assignment | |||
| Section Introduction: Six Minute Strategist SWOT Assignment | 00:02:00 | ||
| Section 11: Customer Value Proposition | |||
| Section Introduction: Customer Value Proposition | 00:02:00 | ||
| Understanding the Customer Value Proposition | 00:03:00 | ||
| Positioning Your Firm in the Market | 00:04:00 | ||
| What do we mean by a Profit Model? | 00:05:00 | ||
| Hax’s Delta Model | 00:09:00 | ||
| Switching Costs and Customer Strategy | 00:03:00 | ||
| Managing the Customer Experience | 00:05:00 | ||
| What is the Customer Journey? | 00:06:00 | ||
| Customers, Customer Value and the Business Plan | 00:03:00 | ||
| Section 12: Sales and Marketing Strategy | |||
| Section Introduction: Sales and Marketing | 00:02:00 | ||
| The 5 Ps of Marketing | 00:06:00 | ||
| How Can You Plan Your Marketing? | 00:11:00 | ||
| Push Marketing Strategy | 00:03:00 | ||
| Understanding AIDA | 00:07:00 | ||
| Progressive Sequence of 9 Agreements | 00:07:00 | ||
| Pricing Strategies | 00:11:00 | ||
| Sales and Marketing in the Business Plan | 00:06:00 | ||
| Section 13: Digital Business Strategy Transformation | |||
| Section Introduction: Digital Business Strategy Transformation | 00:02:00 | ||
| Why Do You Need A Digital Strategy Blueprint? | 00:07:00 | ||
| What Skills and Assets do you need to be a Digital Entrepreneur? | 00:07:00 | ||
| Digital Strategy Blueprint Overview | 00:18:00 | ||
| Digital Strategy – Customer Centric Transformation | 00:07:00 | ||
| Digital Strategy – Customer Channel Transformation | 00:06:00 | ||
| Digital Strategy – Customer Engagement Transformation | 00:19:00 | ||
| Digital Strategy – Digital Skills Transformation | 00:04:00 | ||
| Digital Strategy – Tools and Resources | 00:02:00 | ||
| Section 14: Finance - Understanding Financial Statements | |||
| Section Introduction: Understanding Financial Statements | 00:02:00 | ||
| Overview of Financial Statements | 00:03:00 | ||
| GAAP: Accruals vs Cash Accounting | 00:06:00 | ||
| Income Statement or Profit and Loss Account | 00:08:00 | ||
| Introduction to the Balance Sheet | 00:11:00 | ||
| Cash Flow Statement | 00:06:00 | ||
| Cash Flow Metrics Explained | 00:09:00 | ||
| Case Study – Apple Financial Statements | 00:04:00 | ||
| Financial Statements in the Business Plan | 00:06:00 | ||
| Section 15: Finance: Strategic Financial Analysis | |||
| Section Introduction: Strategic Financial Analysis | 00:01:00 | ||
| What is Financial Analysis? | 00:12:00 | ||
| Income Statement Profitability Ratios | 00:04:00 | ||
| Balance Sheet Ratio Analysis | 00:12:00 | ||
| Cash Flow Statement Analysis | 00:05:00 | ||
| Valuation Ratios | 00:04:00 | ||
| Section 16: Finance: Financial Analysis - Case Study and Assignment | |||
| Section Introduction: Financial Analysis – Case Study and Assignment | 00:01:00 | ||
| Apple Inc Financial Analysis – Solution | 00:03:00 | ||
| Discussion of Measurements of Growth Analysis | 00:05:00 | ||
| Discussion of Measures of Profitability Analysis | 00:07:00 | ||
| Discussion of Trading Performance Analysis | 00:03:00 | ||
| Discussion of Working Capital (Liquidity and Efficiency) Analysis | 00:12:00 | ||
| Section 17: Future Business Strategy Analyser Assignment | |||
| Section Introduction: Future Business Strategy Analyser Assignment | 00:01:00 | ||
| Section 18: Goal Setting and Financial Performance | |||
| Section Introduction: Goal Setting and Performance Management | 00:02:00 | ||
| Introduction to Goal Setting | 00:03:00 | ||
| What do we mean by SMART Goals? | 00:04:00 | ||
| Key Performance Indicators | 00:04:00 | ||
| Strategic Dashboards | 00:07:00 | ||
| Corporate Performance Management | 00:04:00 | ||
| Objectives and Key Results | 00:04:00 | ||
| Year over Year Performance | 00:04:00 | ||
| Section 19: Business Fundamentals: Growth Strategies | |||
| Section Introduction: Growth Strategies | 00:02:00 | ||
| Organic vs Inorganic | 00:03:00 | ||
| The Advantage of First Mover Advantage | 00:05:00 | ||
| The Importance of Scalability | 00:04:00 | ||
| Merger and Acquisitions Growth Strategies | 00:10:00 | ||
| Buy and Build Growth Strategy | 00:08:00 | ||
| Negative Growth- Company Recovery Strategies | 00:09:00 | ||
| Post Coronavirus Strategies | 00:07:00 | ||
| Growth Strategies Business Plan Tie In | 00:03:00 | ||
| Section 20: Valuation Funding, Exits and Returns | |||
| Section Introduction: Valuation, Funding, Exits and Returns | 00:02:00 | ||
| Valuation and Funding – A Consequence of our Business Strategy | 00:00:00 | ||
| How to Value a Company | 00:11:00 | ||
| Sources of Equity Funding | 00:08:00 | ||
| What is a Pre-Money Valuation? | 00:06:00 | ||
| How to Create a Pitch Deck for Investors | 00:06:00 | ||
| Sources and Uses of Funds in the Business Plan | 00:02:00 | ||
| What is a Cap Table? | 00:05:00 | ||
| Exit Strategies and Returns | 00:09:00 | ||
| Transaction Cost Management | 00:02:00 | ||
| Section 21: Risk Assessment | |||
| Section Introduction: Risk Assessment | 00:01:00 | ||
| Risk Assessment – Strategic Plan Summary | 00:02:00 | ||
| Section 22: Business Plan Synthesis | |||
| Section Introduction: Business Plan Synthesis | 00:03:00 | ||
| Business Plan Synthesis | 00:03:00 | ||
| Business Plan – Executive Summary | 00:02:00 | ||
| Business Plan – History and Background | 00:02:00 | ||
| Business Plan – Management Summary | 00:04:00 | ||
| Business Plan Appendicies | 00:04:00 | ||
| Key Questions Check List | 00:01:00 | ||
| Business Plan – Audience Targeting | 00:03:00 | ||
| Business Plan Refinement: Types of Businesses | 00:02:00 | ||
| Section 23: Summary and Wrap Up | |||
| Summary and Wrap Up | 00:05:00 | ||
| Section 24: Additional File | |||
| Additional File | 00:00:00 | ||
